Epidemic Sound, a Stockholm-based music production company, aimed to integrate more deeply within London’s creative communities. Founded in 2009, the company collaborates with independent artists to create trackable soundtracks for businesses and creators. Following a summer outdoor advertising campaign, Epidemic sought to further connect with local talent through an innovative media strategy spearheaded by IPG Mediabrands agency, Mediahub.

In November, Epidemic hosted “Culture Vanguards,” an exhibition at the Outernet venue that showcased notable London artists, including fashion designers and photographers. Their aim was to use immersive soundscapes to enrich the stories of the featured artists through video and photography, demonstrating the power of sound in enhancing creative output. Mediahub’s strategy also included 30-second promotional videos played prior to exhibition segments, strategically placed across high-traffic areas.

Saj Nazir, from Mediahub, highlighted Outernet’s unique capacity to merge sound and visual art effectively. With a focus on celebrating black talent, the event sought not only to showcase creativity but to foster a sense of community within London’s artistic landscape. The initiative aimed to establish authenticity and genuine support for local artists rather than simply relying on standard metrics for success.

Artists involved voiced their appreciation for the initiative; for instance, Bianca Saunders noted the importance of representation for aspiring creatives. She emphasised that visibility can inspire future generations by showing them the potential to break barriers and create new narratives in arts and fashion.

Epidemic Sound, established in 2009, focuses on licenseable soundtracks and has recently expanded its efforts in London to support and uplift local artists. The brand’s recent campaigns aim to deepen ties with the creative community while promoting diversity and recognition of talent, particularly within underrepresented groups. Their media strategy centres around cultural engagement and community representation, leveraging partnerships and local events.

Epidemic Sound’s media plan successfully targeted London’s artistic community by merging immersive sound experiences with visual art displays. By honouring black talent and fostering authentic relationships within the creative sector, the initiative showcased the importance of representation. Overall, the campaign established Epidemic as a supportive ally for local artists, enhancing visibility and community engagement in the arts.

Original Source: uk.themedialeader.com

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During the Eras Tour performance at Dublin’s Aviva Stadium on June 28, 2024, Taylor Swift’s dancer Kam Saunders delighted the audience with a cheeky Gaelic phrase, “póg mo thóin,” translating to “kiss my butt.” This playful moment, occurring while Swift sang “We Are Never Ever Getting Back Together,” showcased Saunders’ engaging style as he typically shares a quick quip during this part of the show. The crowd responded with roars of approval, especially since it was the first of three consecutive nights in Dublin, featuring a total audience of around 150,000 fans.

As Swift commenced her concerts, she received a warm welcome from U2, with whom she shared an Instagram post displaying flowers and a note from Bono and his band, expressing their excitement for her return to Dublin. Her surprise songs throughout the event included tracks like “State of Grace,” “Sweet Nothing,” and “The Lucky One.” Overall, the concert was a blend of humour and heartfelt moments that left fans buzzing, contributing to the ongoing success of the Eras Tour.

The article discusses Taylor Swift’s Eras Tour, focusing specifically on her Dublin performances where the spotlight fell on dancer Kam Saunders. The tour features a mix of nostalgia and entertainment, with Swift’s deliberate inclusion of guest interactions during key songs, enhancing the concert experience. The connection between Swift and her Irish audience is highlighted by her special greeting from U2, enriching the cultural significance of the event.

In summary, Kam Saunders’ humorous addition during Taylor Swift’s Eras Tour performance in Dublin delighted fans, exemplifying the concert’s interactive spirit. Swift’s engagement with the crowd amid a backdrop of Irish hospitality and U2’s welcome created memorable moments over the three-night extravaganza marked by enthusiastic responses and surprise performances.

Original Source: www.newsweek.com

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