Events

A2RL: Merging Human Talent with AI in Autonomous Racing

2 min read

A2RL unites human and AI skills in motorsport, featuring ex-F1 drivers like Daniil Kvyat programming autonomous cars. AI coding improvements have significantly reduced lap time […]

Events

Bahrain International Circuit Diversifies Event Strategy Beyond Motorsport

2 min read

Bahrain International Circuit is expanding its event offerings beyond motorsport, successfully hosting events like the Bahrain Darts Masters and Comic Con. The circuit’s infrastructure is […]

Events

F1’s Strategy for Daily Fan Engagement and Education

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F1 is enhancing fan engagement by providing daily content that educates and entertains. Marketing director Donna Birkett Baida discussed the need for ongoing communication and […]

Events

Qiddiya Named Presenting Sponsor for 2025 Autosport Awards

2 min read

Qiddiya has been announced as the presenting sponsor for the 2025 Autosport Awards, which will also include a Business Exchange focusing on industry trends. The […]