The Formula 1® Exhibition at Immerse LDN sold 340,000 tickets, becoming its most popular event and driving over one million total tickets sold. The exhibition, praised by Damon Hill, showcased F1 vehicles and drew high customer satisfaction. Its success paves the way for future exhibitions like Tutankhamun: The Immersive Exhibition and supports Excel London’s regeneration initiative.
Immerse LDN at Excel London recently achieved a major milestone with the Formula 1® Exhibition, which sold 340,000 tickets, making it the venue’s most popular event. Since its launch, it has sold over one million tickets for various events, reflecting its status as a leading destination for immersive entertainment. The exhibition received acclaim from Damon Hill and was extended until March 2025, earning the title of Best Visitor Experience at the 2024 Access All Areas Awards.
The exhibition, hosted by Luna Entertainment Group, spanned 192 days and showcased exclusive Formula 1® championship vehicles and historical items across 36,000 sqft. A state-of-the-art simulator attracted 70,000 participants, achieving a remarkable 4.6 out of 5 customer satisfaction score on Google. It exceeded previous ticket sale records in various cities and Excel’s own record of 314,000 tickets from Jurassic World: The Exhibition.
James Cassidy from FKP Scorpio Entertainment stated that the success of the exhibition demonstrates London’s desire for immersive entertainment. Isabella Dwyer, General Manager of the exhibition, highlighted London as a premier destination for Formula 1 fans. Damian Norman remarked on the exhibition’s role in enhancing London’s cultural and economic growth.
With the Formula 1® Exhibition concluding, anticipation builds for the upcoming Tutankhamun: The Immersive Exhibition, which already has 65,000 tickets sold. Future events include The FRIENDS™ Experience and Elvis Evolution, supporting Excel London’s £350-million regeneration plan to attract 2.5 million visitors annually.
The Formula 1® Exhibition at Immerse LDN has set new attendance records, reflecting a strong demand for immersive entertainment in London. Its success has led to an extension of its run and paved the way for new exhibitions to follow, contributing to the cultural development of the area. The venue’s transformation aims to enhance visitor experiences and attract millions each year.
Original Source: www.travelandtourworld.com