Epidemic Sound’s media plan aimed to connect with London’s creative scene by hosting an exhibition showcasing local talent. The campaign emphasised community, representation, and immersive experiences through sound. It involved strategic outdoor advertising and highlighted the importance of visibility for aspiring artists.
Epidemic Sound, a Stockholm-based music production company, aimed to integrate more deeply within London’s creative communities. Founded in 2009, the company collaborates with independent artists to create trackable soundtracks for businesses and creators. Following a summer outdoor advertising campaign, Epidemic sought to further connect with local talent through an innovative media strategy spearheaded by IPG Mediabrands agency, Mediahub.
In November, Epidemic hosted “Culture Vanguards,” an exhibition at the Outernet venue that showcased notable London artists, including fashion designers and photographers. Their aim was to use immersive soundscapes to enrich the stories of the featured artists through video and photography, demonstrating the power of sound in enhancing creative output. Mediahub’s strategy also included 30-second promotional videos played prior to exhibition segments, strategically placed across high-traffic areas.
Saj Nazir, from Mediahub, highlighted Outernet’s unique capacity to merge sound and visual art effectively. With a focus on celebrating black talent, the event sought not only to showcase creativity but to foster a sense of community within London’s artistic landscape. The initiative aimed to establish authenticity and genuine support for local artists rather than simply relying on standard metrics for success.
Artists involved voiced their appreciation for the initiative; for instance, Bianca Saunders noted the importance of representation for aspiring creatives. She emphasised that visibility can inspire future generations by showing them the potential to break barriers and create new narratives in arts and fashion.
Epidemic Sound, established in 2009, focuses on licenseable soundtracks and has recently expanded its efforts in London to support and uplift local artists. The brand’s recent campaigns aim to deepen ties with the creative community while promoting diversity and recognition of talent, particularly within underrepresented groups. Their media strategy centres around cultural engagement and community representation, leveraging partnerships and local events.
Epidemic Sound’s media plan successfully targeted London’s artistic community by merging immersive sound experiences with visual art displays. By honouring black talent and fostering authentic relationships within the creative sector, the initiative showcased the importance of representation. Overall, the campaign established Epidemic as a supportive ally for local artists, enhancing visibility and community engagement in the arts.
Original Source: uk.themedialeader.com