Controversy arose from an illustration for the Malta Book Council at the London Book Fair, misinterpreted as promoting book destruction. Artist Kristina Zammit Endrich clarified that the design symbolises the literary journey. The council’s marketing manager noted they did not expect such backlash.
The artist Kristina Zammit Endrich has addressed criticism surrounding her illustration for the Malta Book Council’s stand at the London Book Fair. Some interpretations depicted figures throwing books out of windows, leading to backlash from figures like publisher Joseph Mizzi, who labelled it as a misrepresentation of Malta’s relationship with literature.
Zammit Endrich clarified that her artwork was meant to represent the entire literary process, capturing the creative journey rather than promoting the destruction of books. She expressed confidence that the intended meaning would be clear when the full artwork is presented in context.
The Malta Book Council’s marketing manager, Teodor Reljic, stated that they did not anticipate the negative response. He emphasised the council’s dedication to promoting local literature at the fair and assured that they do not support the imagery of dumping books.
The controversy over the Malta Book Council’s illustration for the London Book Fair highlights misinterpretations of artistic intent. Artist Kristina Zammit Endrich aims to depict the creative literary process, while the council remains committed to showcasing Malta’s literature. The misunderstanding points to the complexities of visual communication and audience perception.
Original Source: timesofmalta.com