Zak Brown has declared McLaren the most commercially successful team in F1 after winning its first constructors’ title in 26 years. With 53 partners and a focus on American markets, McLaren’s commercial strategy is on a strong footing. Brown prioritises stability within the racing team and anticipates ongoing growth in Formula 1 following recent expansions and media coverage.
Zak Brown, CEO of McLaren, proclaimed the team as the most commercially successful in Formula 1 history after securing its first constructors’ title in 26 years in 2024. McLaren began the previous season with 53 partners, the most among all teams in the F1 grid. Under Brown’s leadership since 2018, the number of partnerships has risen markedly from 31, focusing on expanding American market ties.
At a media day in London ahead of the F175 event, Brown mentioned no new partnerships would be revealed until the 2025 season. He expressed satisfaction with aligning on-track performance with commercial achievements, stating, “We’re in great shape commercially.”
Brown highlighted McLaren’s unprecedented commercial revenue and anticipates more developments. He emphasized stability and visibility as priorities for the racing team, noting a focus on consistency among drivers, pit wall staff, and sponsors throughout the coming years.
McLaren is not alone in bolstering its partnerships; F1 as a whole benefits from the sport’s growth. Brown believes this upward trajectory will continue, especially as Liberty Media expands its reach. He praised the start of the new year with high-profile events and media coverage, suggesting a vibrant calendar ahead.
Overall, Brown remains optimistic about F1’s future and its health. He acknowledged challenges related to the broader economic environment but affirmed that the sport is thriving and set for continued growth.
In summary, McLaren’s commercial achievements under CEO Zak Brown position it as a leader in Formula 1. With a focus on stability and strategic partnerships, the team is well-equipped for future successes. The growth of F1 as a sport, bolstered by new media engagement and strong leadership, suggests a promising outlook ahead.
Original Source: www.autosport.com