Stephen Jones launched his SENSEational collection during London Fashion Week, focusing on sensory themes with innovative hat designs. His work reflects a revival of millinery in everyday fashion, appealing to modern tastes while retaining the artistry behind hat-making. With the luxury millinery market expanding, Jones’ creativity sets new standards in the industry.
Stephen Jones showcased his latest collection, SENSEational, during London Fashion Week on 21 February. The vibrant atmosphere at his studio in Covent Garden highlighted the collection’s playful exploration of the senses, portraying sight, sound, taste, and smell through innovative hat designs. Since launching his first store in Covent Garden in 1980, Jones has built a stellar reputation in millinery, creating hats for notable clients including Diana, Princess of Wales, and Lady Gaga.
His Autumn/Winter 2025 collection features diverse styles such as satin bonnets that harness sound waves and chocolate hats crafted with advanced technology to prevent melting. Notably, a collaboration with chocolatier Jana Lai led to the creation of a hat made from dark chocolate, which Jones favours. This sweet accessory includes a artistic hole, an amusing nod to craftsmanship.
Jones noted that millinery has evolved, with current trends embracing different styles suited for everyday wear and special occasions alike. Hats have become an essential wardrobe item post-COVID-19, reflecting changing attitudes towards fashion. He remarked that, due to the cold weather, many now opt for practical headwear, highlighting the resurgence of millinery in everyday styles.
His presentation was a sensory feast, showcasing not only striking visuals but also engaging multiple senses, making it a memorable event at London Fashion Week.
Jones’ SENSEational collection captivates audiences by combining sensory experiences with innovative designs, reinforcing the resurgence of hats as fundamental fashion staples. As the market for luxury millinery grows, Jones continues to push boundaries, demonstrating the blend of tradition, craftsmanship, and modern trends in his creations.
Original Source: www.forbes.com