Jin of BTS attended Gucci’s Fall 2025 fashion show in Milan, wearing a stylish layered outfit. He is the brand’s global ambassador, having praised Gucci’s heritage. The show featured notable attendees and highlighted the brand’s ongoing initiatives in South Korea, amidst recent leadership changes following a revenue decline.
At Gucci’s Fall 2025 fashion show in Milan, Jin from BTS showcased a distinctive workwear-inspired look, donning a distressed aviator jacket layered over a blue striped shirt and black tie, paired with flared trousers. He was seen in the front row alongside other stars including Jessica Chastain, Yara Shahidi, and Parker Posey. Previously, Jin modelled a vibrant knit sweater and brown pleated trousers at Gucci’s Spring 2025 show.
In 2024, Jin became Gucci’s global brand ambassador, praising the fashion house as “iconic” with its heritage infused with modernity. Creative director Sabato De Sarno commended Jin’s “warm and kind personality,” acknowledging his unique style and ability to connect with people through his music.
Gucci has been reinforcing its relationship with South Korea, showcased by the “Gucci Cultural Month” initiative launched in Seoul last October, celebrating local artists from various creative fields. Recently, Gucci announced De Sarno’s departure, with the current collection designed by an in-house team pending the appointment of a successor.
Stefano Cantino, Gucci’s CEO, expressed gratitude for De Sarno’s contributions: “I would like to express my deep gratitude to Sabato for his passion and dedication to Gucci.” This leadership change follows a notable decline in revenues, with a 25% drop in organic sales during the third quarter, exceeding analysts’ expectations for a 21% decrease.
Jin’s presence at Gucci’s fashion show highlights his evolving role as a brand ambassador and the brand’s dedication to connecting with South Korean culture. The recent changes in Gucci’s leadership reflect deeper challenges within the luxury sector. Continuing to prioritise innovative collaborations may be key to revitalising the brand.
Original Source: wwd.com