Celebrated Indian jeweller Viren Bhagat has opened his first international boutique in London. Known for unique, high-quality pieces, his brand blends traditional Indian craftsmanship with global design influences. The selective production of rare materials highlights their commitment to quality and artistry.
Viren Bhagat, a renowned jeweller and fourth-generation artisan from Mumbai, has opened a boutique in London, marking his brand’s first expansion outside India. Starting from humble beginnings in a vegetable market, Bhagat gained insights from sorting produce by colour, honing his keen eye for aesthetic detail. Now, his unique jewellery combines traditional Indian craftsmanship with influences from Mughal architecture and European Art Deco styles, showcasing pieces at prestigious museums globally.
Bhagat’s jeweller skills evolved from his childhood experiences in Mumbai, where he learned about colours and aesthetics while working in a busy produce market. His family business, known for producing exquisite handmade jewellery, draws from a rich heritage and a deep appreciation for traditional Indian artistry blended with contemporary design. Limited production of 40 to 60 pieces annually ensures high quality and use of rare materials.
The launch of Viren Bhagat’s London boutique is a significant milestone for the brand, highlighting its commitment to showcasing unique jewellery that marries Indian traditions with modern design. With a selective production approach and celebrated gems, the brand continues to stand out on the global stage.
Original Source: www.nytimes.com