The Formula 1 Exhibition will take place in Buenos Aires from 22 March to 1 June, marking its South American debut. Promoted by Fenix Entertainment, the event aims to engage the passionate motorsport community in Argentina. Following an increase in local interest due to driver Franco Colapinto, the exhibition celebrates the region’s role in F1, despite Argentina not hosting a race since 1998.
The Formula 1 Exhibition is set to commence its South American tour in Buenos Aires from 22 March to 1 June, following its success in London. This event will feature exclusive contributions from renowned teams and drivers, appealing to the region’s passionate motorsport fans. Chief commercial officer of Fenix Entertainment, Sebastian Bulgheroni, expressed excitement about the partnership, highlighting the significance of introducing the exhibition to the Latin American audience.
Although Brazil’s Sao Paulo hosts an F1 Grand Prix, Argentina last held a race in 1998. Franco Colapinto’s debut with Williams sparked renewed interest in F1 within Argentina, with speculation about a future return of the Argentine Grand Prix. The exhibition will provide fans an opportunity to engage with the sport while awaiting any potential race return.
F1 chief commercial officer Emily Prazer emphasised the importance of showcasing the sport’s history and contribution from South America. As the exhibition’s first stop in the region, Buenos Aires will celebrate its pivotal role in shaping Formula 1’s legacy, amidst increasing support for the sport. The exhibition is a significant step in reconnecting with Argentine fans and recognising their enthusiasm for F1.
The Formula 1 Exhibition offers an immersive experience showcasing the history and impact of Formula 1, previously hosted in major cities like London and Madrid. Buenos Aires has been confirmed as a key location for its South American debut, highlighting the region’s deep-rooted passion for motorsport. The exhibition aims to satisfy the increasing demand from fans for more direct engagement with F1 amid hopes for a competitive return of the Argentine Grand Prix.
The Formula 1 Exhibition, starting 22 March in Buenos Aires, marks a significant engagement with South American fans ahead of potential future races in Argentina. By celebrating the sport’s history and the region’s contributions, the exhibition aims to rekindle local interest in Formula 1, providing fans an opportunity to connect with their passion for motorsport.
Original Source: www.autosport.com