Georg Jensen has opened a new flagship store on London’s New Bond Street, featuring a modernist interior design. An exhibition called “Mid-Century Marvels” will run alongside, showcasing important works from the brand’s history. Creative director Paula Gerbase aims to integrate contemporary art within the store’s offerings, with the exhibition running until February 16th.
Danish design brand Georg Jensen has launched its new flagship store on London’s New Bond Street, reviving its historic presence in Mayfair that dates back 100 years. The store showcases a modernist aesthetic with a soft colour palette and distinct area zoning. To celebrate this opening, an exhibition titled “Mid-Century Marvels” featuring iconic designs from the 1940s to the 1960s has been curated by creative director Paula Gerbase. The exhibition includes works by notable designers like Nanna and Jørgen Ditzel, Arne Jacobsen, and Bent Gabrielsen.
Inside the multi-floored space, Gerbase envisions the store as more than a retail destination; it will host a rotating programme featuring contemporary Nordic art. The first artist showcased is Kim Naver, who will present her textile works alongside the historical exhibition. The Georg Jensen store in Mayfair is now open, with the exhibition available until 16th February.
The Georg Jensen brand, synonymous with high-quality Danish design, opened its first store in London a century ago, establishing a significant foothold in the UK’s silverware market with its modern styles. The new store on New Bond Street aims to recapture this historical influence while integrating contemporary art and design into the retail experience. The curated Mid-Century Marvels exhibition highlights the brand’s legacy and innovation in design across decades.
The opening of Georg Jensen’s new Mayfair store and the accompanying exhibition showcase the brand’s rich history and commitment to innovation. Under the direction of Paula Gerbase, the store not only features iconic designs but also introduces contemporary art, fostering a dynamic cultural space. This strategic move reinforces Georg Jensen’s presence in London’s luxury market while celebrating its design heritage.
Original Source: hypebeast.com